Monthly estimate, refreshed at the start of each month. The latest month is highlighted.
Estimates can move a lot month to month: one rank change in a single high-volume category can shift a site's total noticeably.
Prompts where Aarp.org's estimated ChatGPT visits moved the most this month, including ones it dropped out of or newly entered. The rank move is shown next to each.
Each topic written the way a person would ask it. Estimated visits = this site's share of that prompt's demand. Showing the top 25 by estimated visits, of 2,234 in total.
One of the 5 runs for What are the best retirement options?, verbatim.
How often ChatGPT places this site at each position across its prompt topics.
Sites that come up for the same prompts as Aarp.org, ranked by how many topics they share.
ChatGPT doesn't publish prompt data. We measure real demand for each commercial topic from Google search volume, scale it to ChatGPT's user base (about 1 ChatGPT user for every 8 Google searchers), and run each topic through ChatGPT 5 times to record which sites it recommends and in what order. A click-through-by-rank curve splits each topic's demand across the recommended sites. Every figure is a modeled estimate, not measured analytics. Full methodology →