How the estimates work, where the data comes from, and what it means for your website. Still stuck? Contact us.
No. ChatGPT does not share what people ask, and we never have access to anyone's conversations. Each category stands for the real demand behind a topic, sized from Google search volume and verified by running the prompt through ChatGPT ourselves.
Two sources: Google search volume and cost-per-click from Keywords Everywhere, and our own runs of each prompt through ChatGPT, five times per topic. We combine them as described in the methodology.
We refresh the most-searched categories monthly, so month-over-month comparisons stay meaningful. The long tail of smaller categories is refreshed less often, since it changes slowly.
People ask for the same thing in many ways: "best running shoes", "what running shoes should I buy", "top shoes for marathon training". We merge those into one category and show it as a single natural prompt. The category represents the combined demand behind all of those phrasings.
Read the rankings as the strong signal and the absolute visit counts as order-of-magnitude. We keep the click rates deliberately conservative, so today's figures are more likely to understate than overstate. The methodology is honest about where the uncertainty lives.
AI recommendations vary from run to run. Running each category five times, and keeping sites that appear in at least two of the runs, smooths out that noise and gives a more stable ranking than any single answer would.
There is no official ChatGPT traffic data to measure. Google search volume, by contrast, is a real, long-standing measure of how much demand exists for a topic. Anchoring to it is the most rigorous proxy available, which is why we build on it rather than guessing prompt counts.
No. The value is the advertising-equivalent worth of the visits: estimated monthly visits multiplied by the category's cost-per-click. It answers "what would this ChatGPT visibility cost to buy as ads?", not how much money a website actually earns.
There is nothing to sign up for. We track the public websites ChatGPT recommends across commercial categories automatically. If ChatGPT recommends your site for the topics we cover, it appears.
Possibly. The figures are estimates that refresh monthly, so some drift is expected. If something looks clearly off, email us with the website or category and what you expected, and we will look into it.
The leaderboard reflects public, aggregated recommendation data, not private information about your site. If you have a specific concern, get in touch and we will discuss it.
We use privacy-friendly, cookieless analytics that count page views in aggregate. We do not set advertising or tracking cookies, and we do not build profiles of visitors. See the privacy policy for details.
It is built by the team at Keywords Everywhere, operated by Axeman Technology Solutions LLP. We are independent and not affiliated with OpenAI.