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What's the best retinol?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
130K
CPC
$0.17
Total est. value / mo
$1.3K
Common ways people ask this (12)
  • What's the best retinol for beginners?
  • What's the best retinol for sensitive skin?
  • What's the best retinol for dry skin?
  • What's the best retinol for oily skin?
  • What's the best retinol for acne?
  • What's the best retinol for wrinkles?
  • What's the best retinol for dark spots?
  • What's the best retinol for under-eye use?
  • What's the best retinol for nighttime use?
  • What's the best retinol with the lowest irritation?
  • What's the best prescription-strength retinol?
  • What's the best budget retinol?

What ChatGPT actually answered

The 5 times we asked ChatGPT this, each answer verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

Arrows show each site's rank change since Sep 2026.

RankWebsiteEst. visits / mo
1 – healthline.com 2.5K
2 – webmd.com 1.2K
3 – mayoclinic.org 648
4 ▲5 medicalnewstoday.com 533
5 ▲13 skincare.com 398
6 ▼1 clevelandclinic.org 353
7 new ncbi.nlm.nih.gov 243
8 ▲4 allure.com 235
9 ▼2 dermnetnz.org 200
10 ▼4 nih.gov 193
11 ▲2 paulaschoice.com 173
12 ▲3 cerave.com 150
13 ▼3 aad.org 146
14 – byrdie.com 135
15 new goodrx.com 116
16 ▲1 theordinary.com 78
17 new dermstore.com 55
18 ▼10 verywellhealth.com 48
19 new drugs.com 40
20 ▼4 lorealparisusa.com 23
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →