A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | thehartford.com | 5/5 | 101 | $772 |
| 2 | nextinsurance.com | 5/5 | 61 | $463 |
| 3 | progressive.com | 4/5 | 41 | $309 |
| 4 | biberk.com | 4/5 | 28 | $212 |
| 5 | travellers.com | 3/5 | 20 | $154 |
| 6 | nationwide.com | 3/5 | 15 | $115 |
| 7 | insureon.com | 4/5 | 11 | $84 |
| 8 | aviva.co.uk | 2/5 | 9 | $65 |
| 9 | libertymutual.com | 3/5 | 7 | $50 |
| 10 | allianz.co.uk | 2/5 | 5 | $38 |
| 11 | buildersrisk.com | 2/5 | 4 | $30 |
| 12 | amtrustfinancial.com | 3/5 | 3 | $23 |
| 13 | chubb.com | 3/5 | 3 | $19 |
| 14 | comparethemarket.com | 2/5 | 2 | $15 |
| 15 | hiscox.co.uk | 2/5 | 2 | $11 |
| 16 | farmers.com | 2/5 | 1 | $9 |
| 17 | qbe.com | 2/5 | 1 | $7 |
| 18 | coverwallet.com | 2/5 | 1 | $5 |
| 19 | cna.com | 2/5 | 1 | $4 |
| 20 | insure.com | 2/5 | 1 | $3 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →