Each topic written the way a person would ask it. Estimated visits = this site's share of that prompt's demand.
One of the 5 runs for What's the best public liability insurance?, verbatim.
How often ChatGPT places this site at each position across its prompt topics.
Sites that come up for the same prompts as Hiscox.co.uk, ranked by how many topics they share.
ChatGPT doesn't publish prompt data. We measure real demand for each commercial topic from Google search volume, scale it to ChatGPT's user base (about 1 ChatGPT user for every 8 Google searchers), and run each topic through ChatGPT 5 times to record which sites it recommends and in what order. A click-through-by-rank curve splits each topic's demand across the recommended sites. Every figure is a modeled estimate, not measured analytics. Full methodology →