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What's the best winter cap?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
5.1K
CPC
$0.05
Total est. value / mo
$15
Common ways people ask this (16)
  • What's the best winter cap for men?
  • What's the best winter cap for women?
  • What's the best winter cap for kids?
  • What's the best winter cap for babies?
  • What's the best winter cap for skiing?
  • What's the best winter cap for snowboarding?
  • What's the best winter cap for running in cold weather?
  • What's the best winter cap for daily commuting?
  • What's the best winter cap for extreme cold?
  • What's the best winter cap for wind protection?
  • What's the best winter cap with ear flaps?
  • What's the best winter cap with a fleece lining?
  • What's the best winter cap that is waterproof?
  • What's the best winter cap that is breathable?
  • What's the best winter cap that covers the ears?
  • What's the best winter cap on a budget?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 amazon.com 5/5 101 $5
2 walmart.com 5/5 61 $3
3 carhartt.com 5/5 41 $2
4 target.com 4/5 28 $1
5 columbia.com 5/5 20 $1
6 nike.com 5/5 15 $0
7 northface.com 4/5 11 $0
9 adidas.com 5/5 7 $0
10 llbean.com 4/5 5 $0
11 rei.com 5/5 4 $0
12 patagonia.com 4/5 3 $0
13 ebay.com 4/5 3 $0
14 etsy.com 4/5 2 $0
15 gap.com 4/5 2 $0
16 macys.com 3/5 1 $0
17 hats.com 3/5 1 $0
18 oldnavy.com 3/5 1 $0
19 underarmour.com 2/5 1 $0
20 brixton.com 2/5 1 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →