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What's the best winter camping gear?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
2.3K
CPC
$0.10
Total est. value / mo
$14
Common ways people ask this (15)
  • What's the best winter camping gear for beginners?
  • What's the best winter camping gear for extreme cold?
  • What's the best winter camping gear for three-season campers upgrading to winter use?
  • What's the best winter camping gear for backpacking?
  • What's the best winter camping gear for car camping?
  • What's the best winter camping gear for solo camping?
  • What's the best winter camping gear for families?
  • What's the best winter camping gear for mountaineering?
  • What's the best winter camping gear for backpacking in deep snow?
  • What's the best winter camping gear for staying warm in a tent?
  • What's the best winter camping gear for sleeping?
  • What's the best winter camping gear for cooking in cold weather?
  • What's the best winter camping gear for budget buyers?
  • What's the best winter camping gear for ultralight camping?
  • What's the best winter camping gear for windy conditions?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 rei.com 5/5 45 $4
2 backpacker.com 4/5 27 $2
3 msrgear.com 5/5 18 $1
4 thermarest.com 5/5 12 $1
5 outdoorgearlab.com 3/5 9 $0
6 gearjunkie.com 3/5 7 $0
7 bigagnes.com 5/5 5 $0
8 backcountry.com 4/5 4 $0
9 coleman.com 5/5 3 $0
10 basspro.com 4/5 2 $0
11 cabelas.com 3/5 2 $0
12 nemoequipment.com 4/5 1 $0
13 sectionhiker.com 3/5 1 $0
14 kelty.com 4/5 1 $0
15 patagonia.com 5/5 1 $0
16 outdoorlife.com 2/5 1 $0
17 northface.com 4/5 0 $0
18 marmot.com 2/5 0 $0
19 mountainhardwear.com 3/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →