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What's the best whiskey?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
84K
CPC
$0.23
Total est. value / mo
$1.2K
Common ways people ask this (20)
  • What's the best whiskey for sipping neat?
  • What's the best whiskey for cocktails?
  • What's the best whiskey for beginners?
  • What's the best whiskey for collectors?
  • What's the best whiskey for a gift?
  • What's the best budget whiskey?
  • What's the best premium whiskey?
  • What's the best smoky whiskey?
  • What's the best smooth whiskey?
  • What's the best bourbon whiskey?
  • What's the best rye whiskey?
  • What's the best Scotch whiskey?
  • What's the best Irish whiskey?
  • What's the best Japanese whiskey?
  • What's the best whiskey for an old fashioned?
  • What's the best whiskey for a whiskey sour?
  • What's the best whiskey for a highball?
  • What's the best cask strength whiskey?
  • What's the best aged whiskey?
  • What's the best single malt whiskey?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 whisky.com 5/5 1.7K $386
2 masterofmalt.com 5/5 1K $232
3 whiskyadvocate.com 5/5 673 $154
4 thewhiskyexchange.com 5/5 463 $106
5 scotchwhisky.com 5/5 337 $77
6 bourbonbanter.com 5/5 252 $58
7 jackdaniels.com 5/5 185 $42
8 jimbeam.com 4/5 143 $32
9 distiller.com 4/5 109 $25
10 vinepair.com 3/5 84 $19
11 whiskeyadvocate.com 2/5 67 $15
12 liquor.com 3/5 50 $11
13 woodfordreserve.com 4/5 42 $9
14 whiskybase.com 2/5 34 $7
15 whiskymag.com 2/5 25 $5
16 makersmark.com 2/5 21 $4
17 jamesonwhiskey.com 3/5 17 $3
18 glenfiddich.com 3/5 13 $2
19 breakingbourbon.com 2/5 10 $2
20 macallan.com 3/5 8 $1
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →