A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | geico.com | 5/5 | 124 | $81 |
| 2 | progressive.com | 5/5 | 74 | $49 |
| 3 | statefarm.com | 5/5 | 50 | $32 |
| 4 | allstate.com | 5/5 | 34 | $22 |
| 5 | libertymutual.com | 5/5 | 25 | $16 |
| 6 | nationwide.com | 5/5 | 19 | $12 |
| 7 | farmers.com | 5/5 | 14 | $8 |
| 8 | usaa.com | 5/5 | 11 | $6 |
| 9 | travelers.com | 5/5 | 8 | $5 |
| 10 | esurance.com | 5/5 | 6 | $4 |
| 11 | thehartford.com | 3/5 | 5 | $3 |
| 12 | thezebra.com | 4/5 | 4 | $2 |
| 13 | nerdwallet.com | 4/5 | 3 | $2 |
| 14 | compare.com | 4/5 | 2 | $1 |
| 15 | bankrate.com | 5/5 | 2 | $1 |
| 16 | insurify.com | 3/5 | 2 | $1 |
| 17 | amica.com | 2/5 | 1 | $0 |
| 18 | erieinsurance.com | 2/5 | 1 | $0 |
| 19 | policygenius.com | 3/5 | 1 | $0 |
| 20 | aaa.com | 3/5 | 1 | $0 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →