A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | directline.com | 4/5 | 185 | $1.6K |
| 2 | aviva.co.uk | 3/5 | 111 | $934 |
| 3 | admiral.com | 3/5 | 74 | $623 |
| 4 | vaninsurance.co.uk | 2/5 | 51 | $428 |
| 5 | confused.com | 3/5 | 37 | $311 |
| 6 | moneysupermarket.com | 3/5 | 28 | $233 |
| 7 | churchill.com | 3/5 | 20 | $171 |
| 8 | lv.com | 3/5 | 16 | $132 |
| 9 | go.comparethemarket.com | 2/5 | 12 | $101 |
| 10 | geico.com | 2/5 | 9 | $77 |
| 11 | axa.co.uk | 3/5 | 7 | $62 |
| 12 | statefarm.com | 2/5 | 6 | $46 |
| 13 | comparethemarket.com | 2/5 | 5 | $38 |
| 14 | allstate.com | 2/5 | 4 | $31 |
| 15 | nationwide.com | 2/5 | 3 | $23 |
| 16 | thehartford.com | 2/5 | 2 | $19 |
| 17 | libertymutual.com | 2/5 | 2 | $15 |
| 18 | farmers.com | 2/5 | 1 | $11 |
| 19 | hastingsdirect.com | 3/5 | 1 | $9 |
| 20 | travelers.com | 2/5 | 1 | $7 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →