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What toothpaste is best?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
38K
CPC
$0.33
Total est. value / mo
$770
Common ways people ask this (15)
  • What toothpaste is best for sensitive teeth?
  • What toothpaste is best for whitening?
  • What toothpaste is best for cavity prevention?
  • What toothpaste is best for gum health?
  • What toothpaste is best for kids?
  • What toothpaste is best for adults?
  • What toothpaste is best for fresh breath?
  • What toothpaste is best for tartar control?
  • What toothpaste is best for enamel protection?
  • What toothpaste is best for receding gums?
  • What toothpaste is best for braces?
  • What toothpaste is best for dry mouth?
  • What toothpaste is best for natural ingredients?
  • What toothpaste is best for budget buyers?
  • What toothpaste is best for travelers?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 colgate.com 5/5 753 $248
2 crest.com 5/5 452 $149
3 sensodyne.com 5/5 301 $99
4 aquafresh.com 5/5 207 $68
5 armandhammer.com 5/5 151 $49
6 oralb.com 5/5 113 $37
7 tomsofmaine.com 5/5 83 $27
8 hello-products.com 5/5 64 $21
9 parodontax.com 5/5 49 $16
10 pepsodent.com 3/5 38 $12
11 cocofloss.com 4/5 30 $9
12 colgatepalmolive.com 3/5 23 $7
13 marvis.com 4/5 19 $6
14 drbronner.com 3/5 15 $4
15 therabreath.com 2/5 11 $3
16 weleda.com 2/5 9 $3
17 davids-usa.com 2/5 8 $2
18 closeup.com 2/5 6 $1
19 drtungs.com 2/5 5 $1
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →