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What's the best term life insurance?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
69K
CPC
$3.24
Total est. value / mo
$14K
Common ways people ask this (14)
  • What's the best term life insurance for young adults?
  • What's the best term life insurance for families?
  • What's the best term life insurance for parents?
  • What's the best term life insurance for seniors?
  • What's the best term life insurance for smokers?
  • What's the best term life insurance for non-smokers?
  • What's the best term life insurance for high coverage amounts?
  • What's the best term life insurance for low premiums?
  • What's the best term life insurance for no medical exam?
  • What's the best term life insurance for bad health?
  • What's the best term life insurance for 10-year terms?
  • What's the best term life insurance for 20-year terms?
  • What's the best term life insurance for 30-year terms?
  • What's the best term life insurance for online purchase?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 policygenius.com 5/5 1.4K $4.5K
2 nerdwallet.com 5/5 825 $2.7K
3 bankrate.com 5/5 550 $1.8K
4 selectquote.com 5/5 378 $1.2K
5 forbes.com 4/5 275 $891
6 progressive.com 5/5 206 $668
7 statefarm.com 5/5 151 $490
8 investopedia.com 3/5 117 $378
9 ladderlife.com 5/5 89 $289
10 havenlife.com 5/5 69 $222
11 guardianlife.com 3/5 55 $178
12 valuepenguin.com 2/5 41 $133
13 thezebra.com 2/5 34 $111
14 geico.com 3/5 28 $89
15 northwesternmutual.com 5/5 21 $66
16 allstate.com 3/5 17 $55
17 nationwide.com 3/5 14 $44
18 protective.com 2/5 10 $33
19 prudential.com 3/5 8 $26
20 usaa.com 2/5 7 $22
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →