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What's the best tax return online?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
2.3K
CPC
$1.93
Total est. value / mo
$270
Common ways people ask this (15)
  • Which online tax return service should I use for simple taxes?
  • Which online tax return service should I use for self-employed taxes?
  • Which online tax return service should I use for freelancers?
  • Which online tax return service should I use for families?
  • Which online tax return service should I use for renters?
  • Which online tax return service should I use for homeowners?
  • Which online tax return service should I use for business owners?
  • Which online tax return service should I use for joint filing?
  • Which online tax return service should I use for first-time filers?
  • Which online tax return service should I use for the cheapest option?
  • Which online tax return service should I use for free filing?
  • Which online tax return service should I use for fast refunds?
  • Which online tax return service should I use for maximum deductions?
  • Which online tax return service should I use for audit support?
  • Which online tax return service should I use for state tax returns?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 irs.gov 5/5 45 $87
2 turbotax.intuit.com 5/5 27 $52
3 hrblock.com 5/5 18 $34
4 taxact.com 5/5 12 $24
5 taxslayer.com 5/5 9 $17
6 olt.com 4/5 7 $13
7 creditkarma.com 5/5 5 $9
8 freetaxusa.com 3/5 4 $7
9 efile.com 4/5 3 $5
10 myfreetaxes.com 4/5 2 $4
11 cashapp.com 3/5 2 $3
12 jacksonhewitt.com 3/5 1 $2
13 freefilefillableforms.com 2/5 1 $2
14 e-file.com 2/5 1 $1
15 usa.gov 3/5 1 $1
16 taxhawk.com 2/5 1 $1
17 libertytax.com 2/5 0 $0
18 taxback.com 2/5 0 $0
19 taxfyle.com 2/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →