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What's the best tax preparation service?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
38K
CPC
$2.19
Total est. value / mo
$5.1K
Common ways people ask this (15)
  • Which tax preparation service should I use for self-employed taxes?
  • Which tax preparation service should I use for small businesses?
  • Which tax preparation service should I use for freelancers?
  • Which tax preparation service should I use for simple tax returns?
  • Which tax preparation service should I use for complex tax returns?
  • Which tax preparation service should I use for first-time filers?
  • Which tax preparation service should I use for seniors?
  • Which tax preparation service should I use for families with dependents?
  • Which tax preparation service should I use for rental income?
  • Which tax preparation service should I use for investment income?
  • Which tax preparation service should I use for maximum refund help?
  • Which tax preparation service should I use for audit support?
  • Which tax preparation service should I use for in-person help?
  • Which tax preparation service should I use for online filing?
  • Which tax preparation service should I use for budget pricing?

What ChatGPT actually answered

The 5 times we asked ChatGPT this, each answer verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

Arrows show each site's rank change since Jul 2026.

RankWebsiteEst. visits / mo
1 hrblock.com 753
2 turbotax.intuit.com 452
3 ▲1 jacksonhewitt.com 301
4 ▼1 taxact.com 207
5 libertytax.com 151
6 irs.gov 113
7 ▲5 taxslayer.com 83
8 ▼1 ey.com 64
9 ▼1 pwc.com 49
10 ▼1 kpmg.com 38
11 deloitte.com 30
12 ▲4 olt.com 23
13 bdo.com 19
14 ▲4 cpa.com 15
15 ▼5 intuit.com 11
16 new freetaxusa.com 9
17 new forbes.com 8
18 new investopedia.com 6
19 new nerdwallet.com 5
20 new aicpa-cima.com 4
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →