A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | progressive.com | 5/5 | 185 | $2.1K |
| 2 | geico.com | 5/5 | 111 | $1.2K |
| 3 | statefarm.com | 5/5 | 74 | $822 |
| 4 | allstate.com | 5/5 | 51 | $565 |
| 5 | nationwide.com | 5/5 | 37 | $411 |
| 6 | thezebra.com | 4/5 | 28 | $308 |
| 7 | farmers.com | 5/5 | 20 | $226 |
| 8 | insurify.com | 5/5 | 16 | $174 |
| 9 | nerdwallet.com | 4/5 | 12 | $133 |
| 10 | esurance.com | 5/5 | 9 | $102 |
| 11 | libertymutual.com | 4/5 | 7 | $82 |
| 12 | bankrate.com | 3/5 | 6 | $61 |
| 13 | compare.com | 4/5 | 5 | $51 |
| 14 | policygenius.com | 3/5 | 4 | $41 |
| 15 | insurance.com brand | 4/5 | 3 | $30 |
| 16 | directauto.com | 3/5 | 2 | $25 |
| 17 | confused.com | 2/5 | 2 | $20 |
| 18 | thegeneral.com | 2/5 | 1 | $15 |
| 19 | travelers.com | 3/5 | 1 | $12 |
| 20 | usaa.com | 2/5 | 1 | $10 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →