A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | guardianlife.com | 5/5 | 226 | $540 |
| 2 | metlife.com | 5/5 | 136 | $324 |
| 3 | thehartford.com | 5/5 | 91 | $216 |
| 4 | unum.com | 5/5 | 62 | $148 |
| 5 | aetna.com | 5/5 | 45 | $108 |
| 6 | cigna.com | 5/5 | 34 | $81 |
| 7 | principal.com | 5/5 | 25 | $59 |
| 8 | mutualofomaha.com | 5/5 | 19 | $45 |
| 9 | prudential.com | 4/5 | 15 | $35 |
| 10 | massmutual.com | 4/5 | 11 | $27 |
| 11 | standard.com | 4/5 | 9 | $21 |
| 12 | sunlife.com | 4/5 | 7 | $16 |
| 13 | nerdwallet.com | 3/5 | 6 | $13 |
| 14 | policygenius.com | 3/5 | 5 | $10 |
| 15 | investopedia.com | 2/5 | 3 | $8 |
| 16 | forbes.com | 2/5 | 3 | $6 |
| 17 | ameritas.com | 3/5 | 2 | $5 |
| 18 | northwesternmutual.com | 2/5 | 2 | $4 |
| 19 | coloniallife.com | 3/5 | 1 | $3 |
| 20 | reliancestandard.com | 2/5 | 1 | $2 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →