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What's the best shampoo?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
150K
CPC
$0.18
Total est. value / mo
$1.7K
Common ways people ask this (18)
  • What's the best shampoo for dry hair?
  • What's the best shampoo for oily hair?
  • What's the best shampoo for damaged hair?
  • What's the best shampoo for color-treated hair?
  • What's the best shampoo for curly hair?
  • What's the best shampoo for fine hair?
  • What's the best shampoo for thinning hair?
  • What's the best shampoo for dandruff?
  • What's the best shampoo for sensitive scalp?
  • What's the best shampoo for men?
  • What's the best shampoo for women?
  • What's the best shampoo for kids?
  • What's the best shampoo for daily use?
  • What's the best shampoo for volume?
  • What's the best shampoo for frizzy hair?
  • What's the best budget shampoo?
  • What's the best sulfate-free shampoo?
  • What's the best moisturizing shampoo?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 headandshoulders.com 5/5 3.1K $549
2 pantene.com 5/5 1.8K $329
3 herbalessences.com 5/5 1.2K $219
4 lorealparisusa.com 5/5 839 $150
5 suave.com 5/5 610 $109
6 tresemme.com 5/5 458 $82
7 garnierusa.com 5/5 336 $60
8 ogxbeauty.com 4/5 259 $46
9 redken.com 3/5 198 $35
10 matrix.com 4/5 153 $27
11 biolage.com 3/5 122 $21
12 dove.com 4/5 92 $16
13 kerastase-usa.com 3/5 76 $13
14 johnfrieda.com 4/5 61 $10
15 amazon.com 2/5 46 $8
16 walmart.com 2/5 38 $6
17 target.com 2/5 31 $5
18 paulmitchell.com 3/5 23 $4
19 neutrogena.com 4/5 18 $3
20 sephora.com 2/5 15 $2
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →