A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | spglobal.com | 5/5 | 615 | $817 |
| 2 | vanguard.com | 5/5 | 369 | $490 |
| 3 | fidelity.com | 5/5 | 246 | $327 |
| 4 | morningstar.com | 5/5 | 169 | $224 |
| 5 | blackrock.com | 5/5 | 123 | $163 |
| 6 | schwab.com | 5/5 | 92 | $122 |
| 7 | investopedia.com | 5/5 | 68 | $89 |
| 8 | ishares.com | 4/5 | 52 | $69 |
| 9 | spdrs.com | 4/5 | 40 | $53 |
| 10 | statestreet.com | 3/5 | 31 | $40 |
| 11 | marketwatch.com | 5/5 | 25 | $32 |
| 12 | ssga.com | 3/5 | 18 | $24 |
| 13 | nasdaq.com | 5/5 | 15 | $20 |
| 14 | etf.com | 4/5 | 12 | $16 |
| 15 | cnbc.com | 3/5 | 9 | $12 |
| 16 | reuters.com | 4/5 | 8 | $10 |
| 17 | bloomberg.com | 3/5 | 6 | $8 |
| 18 | sec.gov | 3/5 | 5 | $6 |
| 19 | wsj.com | 2/5 | 4 | $4 |
| 20 | morningstar.co.uk | 2/5 | 3 | $4 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →