A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | marsh.com | 5/5 | 1.1K | $2K |
| 2 | aon.com | 5/5 | 675 | $1.2K |
| 3 | deloitte.com | 5/5 | 450 | $796 |
| 4 | pwc.com | 5/5 | 309 | $547 |
| 5 | wtwco.com | 4/5 | 225 | $398 |
| 6 | ey.com | 5/5 | 169 | $298 |
| 7 | kpmg.com | 5/5 | 124 | $219 |
| 8 | bdo.com | 5/5 | 96 | $169 |
| 9 | irmi.com | 2/5 | 73 | $129 |
| 10 | kroll.com | 2/5 | 56 | $99 |
| 11 | rsmus.com | 2/5 | 45 | $79 |
| 12 | grantthornton.com | 4/5 | 34 | $59 |
| 13 | willis.com | 2/5 | 28 | $49 |
| 14 | chubb.com | 3/5 | 23 | $39 |
| 15 | allianz.com | 2/5 | 17 | $29 |
| 16 | zurich.com | 2/5 | 14 | $24 |
| 17 | willistowerswatson.com | 2/5 | 11 | $19 |
| 18 | mckinsey.com | 2/5 | 8 | $14 |
| 19 | bain.com | 2/5 | 7 | $11 |
| 20 | lockton.com | 3/5 | 6 | $9 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →