A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | progressive.com | 5/5 | 753 | $8.9K |
| 2 | statefarm.com | 5/5 | 452 | $5.4K |
| 3 | allstate.com | 5/5 | 301 | $3.6K |
| 4 | geico.com | 5/5 | 207 | $2.5K |
| 5 | libertymutual.com | 5/5 | 151 | $1.8K |
| 6 | nationwide.com | 5/5 | 113 | $1.3K |
| 7 | thezebra.com | 5/5 | 83 | $980 |
| 8 | farmers.com | 4/5 | 64 | $757 |
| 9 | nerdwallet.com | 5/5 | 49 | $579 |
| 10 | policygenius.com | 5/5 | 38 | $445 |
| 11 | usaa.com | 3/5 | 30 | $356 |
| 12 | bankrate.com | 5/5 | 23 | $267 |
| 13 | travelers.com | 2/5 | 19 | $222 |
| 14 | insurify.com | 4/5 | 15 | $178 |
| 15 | esurance.com | 2/5 | 11 | $133 |
| 16 | hippo.com | 2/5 | 9 | $111 |
| 17 | usnews.com | 2/5 | 8 | $89 |
| 18 | consumerreports.org | 3/5 | 6 | $66 |
| 19 | valuepenguin.com | 3/5 | 5 | $53 |
| 20 | amfam.com | 2/5 | 4 | $44 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →