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What's the best premium scotch?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
3.4K
CPC
$0.19
Total est. value / mo
$39
Common ways people ask this (14)
  • What are the best premium Scotch whiskies for sipping?
  • What are the best premium Scotch whiskies for gifting?
  • What are the best premium Scotch whiskies for beginners?
  • What are the best premium Scotch whiskies for collectors?
  • What are the best premium single malt Scotch whiskies?
  • What are the best premium blended Scotch whiskies?
  • What are the best premium peated Scotch whiskies?
  • What are the best premium unpeated Scotch whiskies?
  • What are the best premium Scotch whiskies under $100?
  • What are the best premium Scotch whiskies under $200?
  • What are the best premium Scotch whiskies from Islay?
  • What are the best premium Scotch whiskies from Speyside?
  • What are the best premium Scotch whiskies with a smooth finish?
  • What are the best premium Scotch whiskies with a smoky profile?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 thewhiskyexchange.com 5/5 68 $12
2 reservebar.com 5/5 41 $7
3 caskers.com 5/5 27 $5
4 drizly.com 5/5 19 $3
5 masterofmalt.com 4/5 14 $2
6 totalwine.com 5/5 10 $1
7 flaviar.com 5/5 7 $1
8 wine.com 3/5 6 $1
9 bevmo.com 4/5 4 $0
10 wine-searcher.com 2/5 3 $0
11 scotchwhisky.com 3/5 3 $0
12 woodencork.com 2/5 2 $0
13 suntory.com 2/5 2 $0
14 diageo.com 2/5 1 $0
15 hardtofindwhisky.com 2/5 1 $0
16 macallan.com 2/5 1 $0
17 glenfiddich.com 2/5 1 $0
18 royalmilewhiskies.com 2/5 1 $0
19 chivas.com 2/5 0 $0
20 johnniewalker.com 2/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →