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What's the best personal 401(k)?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
1.9K
CPC
$2.63
Total est. value / mo
$302
Common ways people ask this (12)
  • Which personal 401(k) should I use if I'm self-employed?
  • Which personal 401(k) should I use as a sole proprietor?
  • Which personal 401(k) should I use as a small business owner?
  • Which personal 401(k) should I use for high contribution limits?
  • Which personal 401(k) should I use for low fees?
  • Which personal 401(k) should I use for a Roth option?
  • Which personal 401(k) should I use for a traditional option?
  • Which personal 401(k) should I use for solo investing?
  • Which personal 401(k) should I use if I have no employees?
  • Which personal 401(k) should I use for easy setup?
  • Which personal 401(k) should I use for flexible investment choices?
  • Which personal 401(k) should I use for a budget-conscious investor?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 fidelity.com 5/5 37 $97
2 schwab.com 5/5 22 $58
3 vanguard.com 5/5 15 $38
4 empower.com 5/5 10 $26
5 etrade.com 5/5 7 $19
6 nerdwallet.com 4/5 6 $14
7 guideline.com 5/5 4 $10
8 bankrate.com 4/5 3 $8
9 humaninterest.com 5/5 2 $6
10 investopedia.com 4/5 2 $4
11 tdameritrade.com 3/5 1 $3
12 principal.com 3/5 1 $2
13 johnhancock.com 3/5 1 $2
14 betterment.com 5/5 1 $1
15 irs.gov 4/5 1 $1
16 forbes.com 3/5 0 $1
17 adp.com 3/5 0 $0
18 robinhood.com 2/5 0 $0
19 forusall.com 2/5 0 $0
20 merrilledge.com 2/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →