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What's the best pencil case?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
25K
CPC
$0.12
Total est. value / mo
$187
Common ways people ask this (15)
  • What's the best pencil case for school?
  • What's the best pencil case for students?
  • What's the best pencil case for kids?
  • What's the best pencil case for teens?
  • What's the best pencil case for adults?
  • What's the best pencil case for artists?
  • What's the best pencil case for minimalists?
  • What's the best pencil case for large stationery collections?
  • What's the best pencil case for small backpacks?
  • What's the best pencil case for durability?
  • What's the best pencil case with multiple compartments?
  • What's the best pencil case with a zipper?
  • What's the best pencil case with a hard case?
  • What's the best pencil case with a cute design?
  • What's the best budget pencil case?

What ChatGPT actually answered

The 5 times we asked ChatGPT this, each answer verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

Arrows show each site's rank change since Aug 2026.

RankWebsiteEst. visits / mo
1 amazon.com 503
2 walmart.com 302
3 target.com 201
4 ▲5 etsy.com 138
5 ▲6 officeworks.com.au 101
6 ▼2 staples.com 75
7 ▼2 ikea.com 55
8 ▼2 muji.com 43
9 new wikipedia.org 33
10 ▼2 dickblick.com 25
11 ▼4 officedepot.com 20
12 ▲1 michaels.com 15
13 new faber-castell.com 13
14 new jetpens.com 10
15 new caran-dache.com 8
16 katespade.com 6
17 new barnesandnoble.com 5
18 new containerstore.com 4
19 new joann.com 3
20 new staedtler.com 3
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →