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What's the best pen case?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
25K
CPC
$0.12
Total est. value / mo
$187
Common ways people ask this (15)
  • What's the best pen case for students?
  • What's the best pen case for office use?
  • What's the best pen case for artists?
  • What's the best pen case for fountain pens?
  • What's the best pen case for large collections of pens?
  • What's the best pen case for a few pens?
  • What's the best pen case for travel?
  • What's the best pen case for school?
  • What's the best pen case for small bags?
  • What's the best pen case with a hard shell?
  • What's the best pen case with a zipper?
  • What's the best pen case with compartments?
  • What's the best leather pen case?
  • What's the best budget pen case?
  • What's the best premium pen case?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 amazon.com 5/5 503 $60
2 walmart.com 5/5 302 $36
3 target.com 5/5 201 $24
4 etsy.com 5/5 138 $16
5 muji.com 5/5 101 $12
6 staples.com 4/5 75 $9
7 jetpens.com 5/5 55 $6
8 officeworks.com.au 3/5 43 $5
9 penstore.com 2/5 33 $3
10 ikea.com 2/5 25 $3
11 michaels.com 2/5 20 $2
12 cultpens.com 3/5 15 $1
13 officedepot.com 2/5 13 $1
14 penworld.com 2/5 10 $1
15 gouletpens.com 4/5 8 $0
16 stationerypal.com 3/5 6 $0
17 tokyopenshop.com 2/5 5 $0
18 dickblick.com 2/5 4 $0
19 penchalet.com 2/5 3 $0
20 faber-castell.com 2/5 3 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →