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What's the best online mortgage lender?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
11K
CPC
$11.21
Total est. value / mo
$7.9K
Common ways people ask this (15)
  • What's the best online mortgage lender for first-time homebuyers?
  • What's the best online mortgage lender for refinancing?
  • What's the best online mortgage lender for low credit scores?
  • What's the best online mortgage lender for self-employed borrowers?
  • What's the best online mortgage lender for veterans?
  • What's the best online mortgage lender for low down payments?
  • What's the best online mortgage lender for jumbo loans?
  • What's the best online mortgage lender for FHA loans?
  • What's the best online mortgage lender for VA loans?
  • What's the best online mortgage lender for fast preapproval?
  • What's the best online mortgage lender for low fees?
  • What's the best online mortgage lender for customer service?
  • What's the best online mortgage lender for rate shopping?
  • What's the best online mortgage lender for bad credit?
  • What's the best online mortgage lender for investment properties?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 rocketmortgage.com 5/5 226 $2.5K
2 quickenloans.com 5/5 136 $1.5K
3 better.com 5/5 91 $1K
4 lendingtree.com 5/5 62 $697
5 loandepot.com 5/5 45 $507
6 wellsfargo.com 5/5 34 $380
7 chase.com 5/5 25 $279
8 bankofamerica.com 4/5 19 $215
9 usbank.com 5/5 15 $164
10 citizensbank.com 4/5 11 $126
11 ally.com 4/5 9 $101
12 pnc.com 3/5 7 $76
13 crosscountrymortgage.com 4/5 6 $63
14 nbkc.com 3/5 5 $50
15 bankrate.com 2/5 3 $38
16 sofi.com 3/5 3 $31
17 freedommortgage.com 3/5 2 $25
18 guildmortgage.com 2/5 2 $19
19 pennymac.com 2/5 1 $15
20 cit.com 2/5 1 $12
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →