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What's the best northern lights tour?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
25K
CPC
$0.29
Total est. value / mo
$444
Common ways people ask this (14)
  • What's the best northern lights tour for Alaska?
  • What's the best northern lights tour for Iceland?
  • What's the best northern lights tour for Norway?
  • What's the best northern lights tour for Finland?
  • What's the best northern lights tour for Canada?
  • What's the best northern lights tour for beginners?
  • What's the best northern lights tour for photographers?
  • What's the best northern lights tour for couples?
  • What's the best northern lights tour for families?
  • What's the best northern lights tour for solo travelers?
  • What's the best northern lights tour for luxury travelers?
  • What's the best budget northern lights tour?
  • What's the best northern lights tour for short trips?
  • What's the best northern lights tour with a high viewing success rate?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 viator.com 5/5 503 $145
2 getyourguide.com 5/5 302 $87
3 expedia.com 5/5 201 $58
4 tripadvisor.com 5/5 138 $40
5 klook.com 5/5 101 $29
6 tourscanner.com 4/5 75 $21
7 nordicvisitor.com 3/5 55 $16
8 visitnorway.com 5/5 43 $12
9 tourradar.com 2/5 33 $9
10 guidetoiceland.is 3/5 25 $7
11 visitfinland.com 4/5 20 $5
12 aurorareykjavik.is 2/5 15 $4
13 northernlightscentre.ca 2/5 13 $3
14 visiticeland.com 2/5 10 $2
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →