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What's the best nappy?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
11K
CPC
$0.31
Total est. value / mo
$217
Common ways people ask this (15)
  • What's the best nappy for newborns?
  • What's the best nappy for toddlers?
  • What's the best nappy for overnight use?
  • What's the best nappy for sensitive skin?
  • What's the best nappy for heavy wetters?
  • What's the best nappy for daytime use?
  • What's the best nappy for potty training?
  • What's the best nappy for travel?
  • What's the best nappy for premature babies?
  • What's the best nappy for boys?
  • What's the best nappy for girls?
  • What's the best nappy for reusable use?
  • What's the best nappy for disposable use?
  • What's the best nappy for budget buyers?
  • What's the best nappy for leak protection?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 huggies.com 5/5 226 $70
2 amazon.com 5/5 136 $42
3 target.com 5/5 91 $28
4 walmart.com 5/5 62 $19
5 boots.com 4/5 45 $14
6 babycenter.com 4/5 34 $10
7 tesco.com 4/5 25 $7
8 pampers.com 4/5 19 $5
9 asda.com 4/5 15 $4
10 whattoexpect.com 3/5 11 $3
11 nappy.co.uk 2/5 9 $2
12 sainsburys.co.uk 3/5 7 $2
13 mumsnet.com 2/5 6 $1
14 morrisons.com 3/5 5 $1
15 johnlewis.com 3/5 3 $1
16 johnsonsbaby.com 3/5 3 $0
17 waitrose.com 2/5 2 $0
18 argos.co.uk 2/5 2 $0
19 superdrug.com 2/5 1 $0
20 mothercare.com 2/5 1 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →