A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | vanguard.com | 5/5 | 920 | $312 |
| 2 | fidelity.com | 5/5 | 552 | $187 |
| 3 | morningstar.com | 5/5 | 368 | $125 |
| 4 | schwab.com | 5/5 | 253 | $86 |
| 5 | blackrock.com | 5/5 | 184 | $62 |
| 6 | investopedia.com | 3/5 | 138 | $46 |
| 7 | troweprice.com | 4/5 | 101 | $34 |
| 8 | jpmorgan.com | 4/5 | 78 | $26 |
| 9 | ishares.com | 3/5 | 60 | $20 |
| 10 | americanfunds.com | 3/5 | 46 | $15 |
| 11 | morganstanley.com | 2/5 | 37 | $12 |
| 12 | franklintempleton.com | 2/5 | 28 | $9 |
| 13 | tdameritrade.com | 2/5 | 23 | $7 |
| 14 | wellsfargo.com | 2/5 | 18 | $6 |
| 15 | mfs.com | 2/5 | 14 | $4 |
| 16 | invesco.com | 2/5 | 12 | $3 |
| 17 | bankrate.com | 3/5 | 9 | $3 |
| 18 | sec.gov | 3/5 | 7 | $2 |
| 19 | thebalancemoney.com | 2/5 | 6 | $1 |
| 20 | cnbc.com | 2/5 | 5 | $1 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →