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What's the best men's winter coat?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
38K
CPC
$0.05
Total est. value / mo
$116
Common ways people ask this (15)
  • What's the best men's winter coat for extreme cold?
  • What's the best men's winter coat for snow and wind?
  • What's the best men's winter coat for rainy winter weather?
  • What's the best men's winter coat for commuting?
  • What's the best men's winter coat for business wear?
  • What's the best men's winter coat for casual wear?
  • What's the best men's winter coat for layering?
  • What's the best men's winter coat for lightweight warmth?
  • What's the best men's winter coat for heavy-duty insulation?
  • What's the best men's winter coat for outdoor work?
  • What's the best men's winter coat for travel?
  • What's the best men's winter coat for budget buyers?
  • What's the best men's winter coat for tall men?
  • What's the best men's winter coat for big and tall sizes?
  • What's the best men's winter coat with a hood?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 llbean.com 5/5 753 $37
2 landsend.com 5/5 452 $22
3 patagonia.com 5/5 301 $15
4 columbia.com 5/5 207 $10
5 macys.com 5/5 151 $7
6 nordstrom.com 4/5 113 $5
7 marmot.com 5/5 83 $4
8 uniqlo.com 4/5 64 $3
9 northface.com 3/5 49 $2
10 rei.com 5/5 38 $1
11 gap.com 4/5 30 $1
12 eddiebauer.com 3/5 23 $1
13 zara.com 4/5 19 $0
14 oldnavy.com 4/5 15 $0
15 amazon.com 3/5 11 $0
16 walmart.com 3/5 9 $0
17 thenorthface.com 2/5 8 $0
18 hm.com 4/5 6 $0
19 bananarepublic.com 4/5 5 $0
20 kohls.com 2/5 4 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →