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What's the best mattress topper?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
46K
CPC
$0.27
Total est. value / mo
$771
Common ways people ask this (15)
  • What's the best mattress topper for side sleepers?
  • What's the best mattress topper for back sleepers?
  • What's the best mattress topper for stomach sleepers?
  • What's the best mattress topper for back pain?
  • What's the best mattress topper for pressure relief?
  • What's the best mattress topper for cooling?
  • What's the best mattress topper for heat retention?
  • What's the best mattress topper for memory foam feel?
  • What's the best mattress topper for latex feel?
  • What's the best mattress topper for firm support?
  • What's the best mattress topper for soft comfort?
  • What's the best mattress topper for a budget?
  • What's the best mattress topper for an adjustable bed?
  • What's the best mattress topper for a guest bed?
  • What's the best mattress topper for motion isolation?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 amazon.com 5/5 920 $248
2 mattressfirm.com 5/5 552 $149
3 walmart.com 5/5 368 $99
4 tempurpedic.com 5/5 253 $68
5 target.com 5/5 184 $49
6 saatva.com 5/5 138 $37
7 casper.com 5/5 101 $27
8 wayfair.com 5/5 78 $21
9 purple.com 5/5 60 $16
10 bedbathandbeyond.com 4/5 46 $12
11 sleepnumber.com 4/5 37 $9
12 helixsleep.com 3/5 28 $7
13 sealy.com 4/5 23 $6
14 overstock.com 3/5 18 $4
15 linenspa.com 2/5 14 $3
16 costco.com 3/5 12 $3
17 sleepfoundation.org 2/5 9 $2
18 mattressadvisor.com 2/5 7 $1
19 serta.com 2/5 6 $1
20 consumerreports.org 2/5 5 $1
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →