A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | purple.com | 5/5 | 338 | $101 |
| 2 | casper.com | 5/5 | 203 | $60 |
| 3 | saatva.com | 5/5 | 135 | $40 |
| 4 | walmart.com | 5/5 | 93 | $27 |
| 5 | target.com | 5/5 | 68 | $20 |
| 6 | mattressfirm.com | 4/5 | 51 | $15 |
| 7 | amazon.com | 5/5 | 37 | $11 |
| 8 | bedbathandbeyond.com | 5/5 | 29 | $8 |
| 9 | tuftandneedle.com | 4/5 | 22 | $6 |
| 10 | tempurpedic.com | 4/5 | 17 | $5 |
| 11 | brooklinen.com | 4/5 | 14 | $4 |
| 12 | linenspa.com | 4/5 | 10 | $3 |
| 13 | wayfair.com | 4/5 | 8 | $2 |
| 14 | sleepnumber.com | 3/5 | 7 | $2 |
| 15 | sleepfoundation.org | 2/5 | 5 | $1 |
| 16 | sealy.com | 3/5 | 4 | $1 |
| 17 | mattressprotector.com | 2/5 | 3 | $1 |
| 18 | nectarsleep.com | 2/5 | 3 | $0 |
| 19 | helixsleep.com | 2/5 | 2 | $0 |
| 20 | consumerreports.org | 2/5 | 2 | $0 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →