A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | casper.com | 5/5 | 3.1K | $793 |
| 2 | purple.com | 5/5 | 1.8K | $475 |
| 3 | saatva.com | 5/5 | 1.2K | $317 |
| 4 | mattressfirm.com | 5/5 | 839 | $218 |
| 5 | helixsleep.com | 5/5 | 610 | $158 |
| 6 | nectarsleep.com | 5/5 | 458 | $118 |
| 7 | tuftandneedle.com | 5/5 | 336 | $87 |
| 8 | tempurpedic.com | 5/5 | 259 | $67 |
| 9 | dreamcloudsleep.com | 5/5 | 198 | $51 |
| 10 | sleepnumber.com | 4/5 | 153 | $39 |
| 11 | sleepfoundation.org | 2/5 | 122 | $31 |
| 12 | sealy.com | 4/5 | 92 | $23 |
| 13 | beautyrest.com | 4/5 | 76 | $19 |
| 14 | simmons.com | 3/5 | 61 | $15 |
| 15 | bearmattress.com | 3/5 | 46 | $11 |
| 16 | puffy.com | 3/5 | 38 | $9 |
| 17 | brooklynbedding.com | 4/5 | 31 | $7 |
| 18 | leesa.com | 3/5 | 23 | $5 |
| 19 | loomandleaf.com | 2/5 | 18 | $4 |
| 20 | mattressadvisor.com | 3/5 | 15 | $3 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →