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Which loan lender is best?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
190K
CPC
$0.47
Total est. value / mo
$5.5K
Common ways people ask this (15)
  • Which loan lender is best for personal loans?
  • Which loan lender is best for mortgages?
  • Which loan lender is best for auto loans?
  • Which loan lender is best for student loans?
  • Which loan lender is best for small business loans?
  • Which loan lender is best for debt consolidation?
  • Which loan lender is best for bad credit borrowers?
  • Which loan lender is best for fair credit borrowers?
  • Which loan lender is best for first-time borrowers?
  • Which loan lender is best for low interest rates?
  • Which loan lender is best for fast funding?
  • Which loan lender is best for flexible repayment terms?
  • Which loan lender is best for large loan amounts?
  • Which loan lender is best for small loan amounts?
  • Which loan lender is best for no origination fees?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 bankrate.com 5/5 3.8K $1.8K
2 nerdwallet.com 5/5 2.3K $1.1K
3 lendingtree.com 5/5 1.5K $705
4 sofi.com 5/5 1K $484
5 lightstream.com 5/5 750 $352
6 upstart.com 4/5 563 $264
7 discover.com 5/5 413 $193
8 prosper.com 5/5 319 $149
9 avant.com 5/5 244 $114
10 wellsfargo.com 5/5 188 $88
11 chase.com 5/5 150 $70
12 capitalone.com 4/5 113 $52
13 citibank.com 3/5 94 $44
14 rocketloans.com 4/5 75 $35
15 upgrade.com 3/5 56 $26
16 bestegg.com 4/5 47 $22
17 ally.com 4/5 38 $17
18 usbank.com 4/5 28 $13
19 pnc.com 3/5 23 $10
20 lendingclub.com 3/5 19 $8
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →