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Who are the best lenders for home loans?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
46K
CPC
$8.28
Total est. value / mo
$24K
Common ways people ask this (18)
  • Who are the best lenders for home loans for first-time buyers?
  • Who are the best lenders for home loans for refinancing?
  • Who are the best lenders for home loans for low credit scores?
  • Who are the best lenders for home loans for self-employed borrowers?
  • Who are the best lenders for home loans for veterans?
  • Who are the best lenders for home loans for FHA loans?
  • Who are the best lenders for home loans for VA loans?
  • Who are the best lenders for home loans for jumbo loans?
  • Who are the best lenders for home loans for investment properties?
  • Who are the best lenders for home loans with low down payments?
  • Who are the best lenders for home loans with fast closing?
  • Who are the best lenders for home loans with low fees?
  • Who are the best lenders for home loans with the best rates?
  • Who are the best online lenders for home loans?
  • Who are the best lenders for home loans from credit unions?
  • Who are the best lenders for home loans for fixed-rate mortgages?
  • Who are the best lenders for home loans for adjustable-rate mortgages?
  • Who are the best lenders for home loans for rural properties?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 wellsfargo.com 5/5 920 $7.6K
2 quickenloans.com 5/5 552 $4.6K
3 bankofamerica.com 5/5 368 $3K
4 rocketmortgage.com 5/5 253 $2.1K
5 chase.com 5/5 184 $1.5K
6 usbank.com 5/5 138 $1.1K
7 better.com 5/5 101 $837
8 loandepot.com 5/5 78 $647
9 citizensbank.com 4/5 60 $495
10 pnc.com 4/5 46 $380
11 ally.com 3/5 37 $304
12 citi.com 3/5 28 $228
13 freedommortgage.com 4/5 23 $190
14 guildmortgage.com 4/5 18 $152
15 td.com 2/5 14 $114
16 mortgage.org 2/5 12 $95
17 caliberhomeloans.com 4/5 9 $76
18 freddiemac.com 2/5 7 $57
19 fanniemae.com 2/5 6 $45
20 crosscountrymortgage.com 2/5 5 $38
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →