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What's the best knife set?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
17K
CPC
$0.25
Total est. value / mo
$262
Common ways people ask this (13)
  • What's the best knife set for beginners?
  • What's the best knife set for home cooks?
  • What's the best knife set for professional chefs?
  • What's the best budget knife set?
  • What's the best premium knife set?
  • What's the best knife set for a small kitchen?
  • What's the best knife set with a block?
  • What's the best knife set without a block?
  • What's the best stainless steel knife set?
  • What's the best knife set for cutting meat?
  • What's the best knife set for slicing vegetables?
  • What's the best knife set for everyday cooking?
  • What's the best knife set with steak knives?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 zwilling.com 5/5 338 $84
2 amazon.com 5/5 203 $50
3 victorinox.com 5/5 135 $33
4 walmart.com 5/5 93 $23
5 target.com 5/5 68 $16
6 henckels.com 5/5 51 $12
7 wusthof.com 4/5 37 $9
8 surlatable.com 5/5 29 $7
9 bedbathandbeyond.com 5/5 22 $5
10 williams-sonoma.com 3/5 17 $4
11 cutco.com 3/5 14 $3
12 shun.kaiusa.com 3/5 10 $2
13 dalstrong.com 2/5 8 $2
14 macys.com 4/5 7 $1
15 wayfair.com 3/5 5 $1
16 misen.com 2/5 4 $1
17 cangshan.com 2/5 3 $0
18 globalcutleryusa.com 2/5 3 $0
19 crateandbarrel.com 4/5 2 $0
20 homedepot.com 3/5 2 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →