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What's the best king-size duvet?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
5.1K
CPC
$0.35
Total est. value / mo
$110
Common ways people ask this (11)
  • What's the best king-size duvet for hot sleepers?
  • What's the best king-size duvet for cold weather?
  • What's the best king-size duvet for all-season use?
  • What's the best king-size duvet for winter?
  • What's the best lightweight king-size duvet?
  • What's the best king-size duvet for down alternative comfort?
  • What's the best king-size duvet for allergy sufferers?
  • What's the best king-size duvet for couples?
  • What's the best king-size duvet for a budget?
  • What's the best luxury king-size duvet?
  • What's the best king-size duvet for easy care?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 dunelm.com 5/5 101 $35
2 johnlewis.com 5/5 61 $21
3 next.co.uk 5/5 41 $14
4 ikea.com 4/5 28 $9
5 argos.co.uk 5/5 20 $7
6 wayfair.co.uk 5/5 15 $5
7 bedeckhome.com 4/5 11 $3
8 marksandspencer.com 4/5 9 $3
9 dreams.co.uk 4/5 7 $2
10 thewhitecompany.com 3/5 5 $1
11 bensonsforbeds.co.uk 3/5 4 $1
12 made.com 2/5 3 $1
13 soakandsleep.com 3/5 3 $0
14 matalan.co.uk 3/5 2 $0
15 silentnight.co.uk 2/5 2 $0
16 lauraashley.com 2/5 1 $0
17 homescapesonline.com 2/5 1 $0
18 very.co.uk 3/5 1 $0
19 tkmaxx.com 2/5 1 $0
20 amazon.co.uk 3/5 1 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →