A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | progressive.com | 5/5 | 1.4K | $3.7K |
| 2 | geico.com | 5/5 | 825 | $2.2K |
| 3 | allstate.com | 5/5 | 550 | $1.5K |
| 4 | statefarm.com | 5/5 | 378 | $1K |
| 5 | libertymutual.com | 5/5 | 275 | $742 |
| 6 | farmers.com | 5/5 | 206 | $556 |
| 7 | travelers.com | 5/5 | 151 | $408 |
| 8 | nationwide.com | 4/5 | 117 | $315 |
| 9 | policygenius.com | 5/5 | 89 | $241 |
| 10 | compare.com | 5/5 | 69 | $185 |
| 11 | thezebra.com | 3/5 | 55 | $148 |
| 12 | nerdwallet.com | 4/5 | 41 | $111 |
| 13 | usaa.com | 4/5 | 34 | $92 |
| 14 | insurify.com | 4/5 | 28 | $74 |
| 15 | thehartford.com | 2/5 | 21 | $55 |
| 16 | erieinsurance.com | 2/5 | 17 | $46 |
| 17 | thegeneral.com | 2/5 | 14 | $37 |
| 18 | aaa.com | 2/5 | 10 | $27 |
| 19 | esurance.com | 2/5 | 8 | $22 |
| 20 | quote.com brand | 2/5 | 7 | $18 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →