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What's the best insurance marketplace?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
11K
CPC
$0.79
Total est. value / mo
$555
Common ways people ask this (15)
  • What's the best insurance marketplace for comparing health insurance?
  • What's the best insurance marketplace for comparing car insurance?
  • What's the best insurance marketplace for comparing home insurance?
  • What's the best insurance marketplace for comparing renters insurance?
  • What's the best insurance marketplace for comparing life insurance?
  • What's the best insurance marketplace for comparing small business insurance?
  • What's the best insurance marketplace for self-employed people?
  • What's the best insurance marketplace for families?
  • What's the best insurance marketplace for individuals?
  • What's the best insurance marketplace for seniors?
  • What's the best insurance marketplace for first-time buyers?
  • What's the best insurance marketplace for budget shoppers?
  • What's the best insurance marketplace for finding multiple quotes quickly?
  • What's the best insurance marketplace for local coverage options?
  • What's the best insurance marketplace for bundled policies?

What ChatGPT actually answered

The 5 times we asked ChatGPT this, each answer verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

Arrows show each site's rank change since Jul 2026.

RankWebsiteEst. visits / mo
1 ▲1 policygenius.com 226
2 ▼1 healthcare.gov 136
3 ▲1 thezebra.com 91
4 ▼1 progressive.com 62
5 ▲3 geico.com 45
6 insurify.com 34
7 ▼2 ehealthinsurance.com 25
8 ▲3 allstate.com 19
9 nerdwallet.com 15
10 ▼3 compare.com 11
11 ▲2 selectquote.com 9
12 new valuepenguin.com 7
13 ▲3 nationwide.com 6
14 new quote.com 5
15 ▲3 amica.com 3
16 ▼6 statefarm.com 3
17 new everquote.com 2
18 ▲2 bankrate.com 2
19 ▼2 libertymutual.com 1
20 ▼1 farmers.com 1
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →