A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | marsh.com | 5/5 | 275 | $1.3K |
| 2 | aon.com | 5/5 | 165 | $788 |
| 3 | lockton.com | 5/5 | 110 | $525 |
| 4 | brownandbrown.com | 5/5 | 76 | $361 |
| 5 | hubinternational.com | 5/5 | 55 | $262 |
| 6 | willis.com | 4/5 | 41 | $197 |
| 7 | usi.com | 5/5 | 30 | $144 |
| 8 | epicbrokers.com | 5/5 | 23 | $111 |
| 9 | bmsgroup.com | 5/5 | 18 | $85 |
| 10 | ajg.com | 5/5 | 14 | $65 |
| 11 | wtwco.com | 3/5 | 11 | $52 |
| 12 | nfp.com | 3/5 | 8 | $39 |
| 13 | howdengroup.com | 3/5 | 7 | $32 |
| 14 | gallagher.com | 2/5 | 6 | $26 |
| 15 | marshmclennan.com | 2/5 | 4 | $19 |
| 16 | howdenbroking.com | 2/5 | 3 | $16 |
| 17 | leavitt.com | 2/5 | 3 | $13 |
| 18 | towerswatson.com | 2/5 | 2 | $9 |
| 19 | thehartford.com | 2/5 | 2 | $7 |
| 20 | assuredpartners.com | 2/5 | 1 | $6 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →