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What's the best insurance company?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
150K
CPC
$1.71
Total est. value / mo
$16K
Common ways people ask this (15)
  • What's the best insurance company for auto insurance?
  • What's the best insurance company for home insurance?
  • What's the best insurance company for renters insurance?
  • What's the best insurance company for life insurance?
  • What's the best insurance company for health insurance?
  • What's the best insurance company for travel insurance?
  • What's the best insurance company for small business insurance?
  • What's the best insurance company for seniors?
  • What's the best insurance company for young drivers?
  • What's the best insurance company for families?
  • What's the best insurance company for bundling policies?
  • What's the best insurance company for low premiums?
  • What's the best insurance company for high coverage limits?
  • What's the best insurance company for easy claims handling?
  • What's the best insurance company for customer service?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 geico.com 5/5 3.1K $5.2K
2 progressive.com 5/5 1.8K $3.1K
3 statefarm.com 5/5 1.2K $2.1K
4 allstate.com 5/5 839 $1.4K
5 libertymutual.com 5/5 610 $1K
6 nationwide.com 5/5 458 $782
7 farmers.com 5/5 336 $573
8 travelers.com 5/5 259 $443
9 usaa.com 5/5 198 $339
10 thehartford.com 5/5 153 $260
11 cigna.com 5/5 122 $208
12 aetna.com 5/5 92 $156
13 metlife.com 5/5 76 $130
14 aig.com 3/5 61 $104
15 humana.com 4/5 46 $78
16 anthem.com 3/5 38 $65
17 bluecrossblueshield.com 3/5 31 $52
18 prudential.com 3/5 23 $39
19 esurance.com 2/5 18 $31
20 mutualofomaha.com 2/5 15 $26
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →