A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | owenscorning.com | 5/5 | 226 | $513 |
| 2 | johnsmanville.com | 5/5 | 136 | $308 |
| 3 | certainteed.com | 5/5 | 91 | $205 |
| 4 | thisoldhouse.com | 5/5 | 62 | $141 |
| 5 | energy.gov | 4/5 | 45 | $102 |
| 6 | lowes.com | 5/5 | 34 | $77 |
| 7 | rockwool.com | 4/5 | 25 | $56 |
| 8 | homedepot.com | 5/5 | 19 | $43 |
| 9 | bobvila.com | 5/5 | 15 | $33 |
| 10 | insulationinstitute.org | 5/5 | 11 | $25 |
| 11 | greenfiber.com | 3/5 | 9 | $20 |
| 12 | energystar.gov | 3/5 | 7 | $15 |
| 13 | fiberglasssupply.com | 2/5 | 6 | $12 |
| 14 | homeadvisor.com | 2/5 | 5 | $10 |
| 15 | familyhandyman.com | 4/5 | 3 | $7 |
| 16 | sprayfoam.com | 4/5 | 3 | $6 |
| 17 | angieslist.com | 2/5 | 2 | $5 |
| 18 | finehomebuilding.com | 2/5 | 2 | $3 |
| 19 | menards.com | 2/5 | 1 | $3 |
| 20 | greenbuildingadvisor.com | 2/5 | 1 | $2 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →