A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | owenscorning.com | 5/5 | 753 | $331 |
| 2 | johnsmanville.com | 5/5 | 452 | $198 |
| 3 | rockwool.com | 5/5 | 301 | $132 |
| 4 | certainteed.com | 5/5 | 207 | $91 |
| 5 | energy.gov | 5/5 | 151 | $66 |
| 6 | dupont.com | 5/5 | 113 | $49 |
| 7 | insulationinstitute.org | 5/5 | 83 | $36 |
| 8 | knaufinsulation.com | 3/5 | 64 | $28 |
| 9 | insulation.org | 3/5 | 49 | $21 |
| 10 | greenbuildingadvisor.com | 4/5 | 38 | $16 |
| 11 | homeadvisor.com | 3/5 | 30 | $13 |
| 12 | basf.com | 3/5 | 23 | $9 |
| 13 | fiberglasssupply.com | 2/5 | 19 | $8 |
| 14 | sprayfoam.org | 2/5 | 15 | $6 |
| 15 | bpi.org | 2/5 | 11 | $4 |
| 16 | lowes.com | 2/5 | 9 | $4 |
| 17 | homedepot.com | 2/5 | 8 | $3 |
| 18 | sprayfoam.com | 2/5 | 6 | $2 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →