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What's the best identity theft protection?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
7.6K
CPC
$8.34
Total est. value / mo
$3.9K
Common ways people ask this (15)
  • What's the best identity theft protection for individuals?
  • What's the best identity theft protection for families?
  • What's the best identity theft protection for seniors?
  • What's the best identity theft protection for students?
  • What's the best identity theft protection for budget-conscious users?
  • What's the best identity theft protection with credit monitoring?
  • What's the best identity theft protection with dark web monitoring?
  • What's the best identity theft protection with social security number monitoring?
  • What's the best identity theft protection with bank account monitoring?
  • What's the best identity theft protection with fraud alerts?
  • What's the best identity theft protection with identity recovery services?
  • What's the best identity theft protection with insurance coverage?
  • What's the best identity theft protection with all-in-one online privacy features?
  • What's the best identity theft protection for multiple devices?
  • What's the best identity theft protection for families needing parental monitoring?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 identitytheft.gov 5/5 151 $1.3K
2 experian.com 5/5 91 $756
3 aura.com 5/5 61 $504
4 transunion.com 5/5 42 $346
5 equifax.com 5/5 30 $252
6 lifelock.com 4/5 23 $189
7 myfico.com 5/5 17 $138
8 identityguard.com 4/5 13 $107
9 creditkarma.com 5/5 10 $82
10 privacyguard.com 4/5 8 $63
11 annualcreditreport.com 4/5 6 $50
12 nerdwallet.com 3/5 5 $37
13 bankrate.com 3/5 4 $31
14 identityforce.com 2/5 3 $25
15 consumer.ftc.gov 4/5 2 $18
16 thezebra.com 2/5 2 $15
17 chase.com 3/5 2 $12
18 identityiq.com 2/5 1 $9
19 wellsfargo.com 3/5 1 $7
20 capitalone.com 3/5 1 $6
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →