A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | rei.com | 5/5 | 503 | $120 |
| 2 | merrell.com | 5/5 | 302 | $72 |
| 3 | columbia.com | 5/5 | 201 | $48 |
| 4 | backcountry.com | 5/5 | 138 | $33 |
| 5 | salomon.com | 5/5 | 101 | $24 |
| 6 | keenfootwear.com | 5/5 | 75 | $18 |
| 7 | hoka.com | 5/5 | 55 | $13 |
| 8 | moosejaw.com | 5/5 | 43 | $10 |
| 9 | zappos.com | 5/5 | 33 | $7 |
| 10 | timberland.com | 5/5 | 25 | $6 |
| 11 | danner.com | 4/5 | 20 | $4 |
| 12 | thenorthface.com | 2/5 | 15 | $3 |
| 13 | llbean.com | 3/5 | 13 | $3 |
| 14 | vasque.com | 3/5 | 10 | $2 |
| 15 | obozfootwear.com | 3/5 | 8 | $1 |
| 16 | lowa.com | 2/5 | 6 | $1 |
| 17 | outdoorgearlab.com | 2/5 | 5 | $1 |
| 18 | northface.com | 2/5 | 4 | $0 |
| 19 | amazon.com | 4/5 | 3 | $0 |
| 20 | sierra.com | 5/5 | 3 | $0 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →