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What's the best health insurance marketplace?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
31K
CPC
$3.48
Total est. value / mo
$6.6K
Common ways people ask this (10)
  • What's the best health insurance marketplace for comparing plans?
  • What's the best health insurance marketplace for finding ACA plans?
  • What's the best health insurance marketplace for self-employed people?
  • What's the best health insurance marketplace for families?
  • What's the best health insurance marketplace for individuals?
  • What's the best health insurance marketplace for low-income buyers?
  • What's the best health insurance marketplace for people with chronic conditions?
  • What's the best health insurance marketplace for finding dental and vision coverage?
  • What's the best health insurance marketplace for open enrollment?
  • What's the best health insurance marketplace for a specific state?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 healthcare.gov 5/5 615 $2.1K
2 ehealthinsurance.com 5/5 369 $1.3K
3 healthinsurance.org 4/5 246 $856
4 healthmarkets.com 4/5 169 $588
5 kff.org 3/5 123 $428
6 policygenius.com 3/5 92 $321
7 valuepenguin.com 3/5 68 $235
8 cms.gov 2/5 52 $181
9 hhs.gov 2/5 40 $139
10 obamacareplans.com 2/5 31 $107
11 aetna.com 4/5 25 $85
12 humana.com 3/5 18 $64
13 cigna.com 3/5 15 $53
14 uhc.com 3/5 12 $42
15 usa.gov 2/5 9 $32
16 anthem.com 3/5 8 $26
17 compare.com 2/5 6 $21
18 healthsherpa.com 2/5 5 $16
19 insurance.com brand 2/5 4 $12
20 progressive.com 2/5 3 $10
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →