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What is the best hair colour kit?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
2.8K
CPC
$0.29
Total est. value / mo
$49
Common ways people ask this (10)
  • What is the best hair colour kit for covering gray hair?
  • What is the best hair colour kit for blonde hair?
  • What is the best hair colour kit for brunette hair?
  • What is the best hair colour kit for black hair?
  • What is the best hair colour kit for red hair?
  • What is the best hair colour kit for at-home use?
  • What is the best hair colour kit for professional results?
  • What is the best hair colour kit for sensitive scalp?
  • What is the best hair colour kit for permanent color?
  • What is the best hair colour kit for semi-permanent color?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 clairol.com 5/5 56 $16
2 schwarzkopf.com 5/5 33 $9
3 lorealparisusa.com 4/5 22 $6
4 sallybeauty.com 5/5 15 $4
5 wella.com 4/5 11 $3
6 johnfrieda.com 5/5 8 $2
7 madison-reed.com 4/5 6 $1
8 garnierusa.com 3/5 5 $1
9 boots.com 4/5 4 $1
10 superdrug.com 4/5 3 $0
11 herbatint.com 4/5 2 $0
12 target.com 4/5 2 $0
13 walmart.com 4/5 1 $0
14 revlon.com 2/5 1 $0
15 garnier.co.uk 2/5 1 $0
16 naturtint.com 3/5 1 $0
17 ulta.com 3/5 1 $0
18 revlonhairtools.com 2/5 0 $0
19 amazon.com 3/5 0 $0
20 argos.co.uk 2/5 0 $0
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →