A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | investopedia.com | 5/5 | 2.1K | $1.6K |
| 2 | vanguard.com | 5/5 | 1.2K | $938 |
| 3 | ishares.com | 5/5 | 823 | $625 |
| 4 | blackrock.com | 5/5 | 566 | $430 |
| 5 | fidelity.com | 5/5 | 412 | $312 |
| 6 | schwab.com | 5/5 | 309 | $234 |
| 7 | morningstar.com | 5/5 | 226 | $172 |
| 8 | etf.com | 5/5 | 175 | $132 |
| 9 | spdrs.com | 3/5 | 134 | $101 |
| 10 | etfdb.com | 5/5 | 103 | $78 |
| 11 | sec.gov | 5/5 | 82 | $62 |
| 12 | statestreet.com | 4/5 | 62 | $46 |
| 13 | nasdaq.com | 5/5 | 51 | $39 |
| 14 | spglobal.com | 2/5 | 41 | $31 |
| 15 | ssga.com | 2/5 | 31 | $23 |
| 16 | tdameritrade.com | 2/5 | 26 | $19 |
| 17 | cnbc.com | 2/5 | 21 | $15 |
| 18 | jpmorgan.com | 3/5 | 15 | $11 |
| 19 | wisdomtree.com | 2/5 | 12 | $9 |
| 20 | marketwatch.com | 3/5 | 10 | $7 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →