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What's the best equity release option?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
2.3K
CPC
$4.07
Total est. value / mo
$571
Common ways people ask this (15)
  • What are the best equity release options for homeowners over 55?
  • What are the best equity release options for retirement income?
  • What are the best equity release options for paying off debt?
  • What are the best equity release options for home improvements?
  • What are the best equity release options for covering care costs?
  • What are the best equity release options for a lump sum?
  • What are the best equity release options for drawdown income?
  • What are the best equity release options with no monthly repayments?
  • What are the best equity release options with inheritance protection?
  • What are the best equity release options for low interest rates?
  • What are the best equity release options for small properties?
  • What are the best equity release options for larger properties?
  • What are the best equity release options for first-time equity release users?
  • What are the best equity release options for flexible access to cash?
  • What are the best equity release options for joint applicants?

What ChatGPT actually answered

One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

RankWebsiteAppearsEst. visits / moEst. value / mo
1 moneyhelper.org.uk 5/5 45 $184
2 equityreleasecouncil.com 4/5 27 $110
3 stepchange.org 5/5 18 $73
4 which.co.uk 4/5 12 $50
5 ageuk.org.uk 4/5 9 $36
6 unbiased.co.uk 3/5 7 $27
7 legalandgeneral.com 4/5 5 $20
8 aviva.co.uk 4/5 4 $15
9 barclays.co.uk 3/5 3 $11
10 lloydsbank.com 3/5 2 $9
11 santander.co.uk 3/5 2 $7
12 hsbc.co.uk 3/5 1 $5
13 lv.com 3/5 1 $4
14 natwest.com 3/5 1 $3
15 fca.org.uk 3/5 1 $2
16 money.co.uk 2/5 1 $2
17 more2life.co.uk 2/5 0 $1
18 hodge.co.uk 2/5 0 $1
19 citizensadvice.org.uk 2/5 0 $1
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →