A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.
One of the 5 times we asked ChatGPT this, verbatim. The leaderboard below aggregates all 5 runs.
Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.
| Rank | Website | Appears | Est. visits / mo | Est. value / mo |
|---|---|---|---|---|
| 1 | chubb.com | 5/5 | 42K | $7.9K |
| 2 | thehartford.com | 5/5 | 25K | $4.7K |
| 3 | libertymutual.com | 5/5 | 17K | $3.2K |
| 4 | travelers.com | 4/5 | 11K | $2.2K |
| 5 | cna.com | 5/5 | 8.3K | $1.6K |
| 6 | zurichna.com | 5/5 | 6.2K | $1.2K |
| 7 | aig.com | 4/5 | 4.6K | $867 |
| 8 | nationwide.com | 5/5 | 3.5K | $670 |
| 9 | hiscox.com | 4/5 | 2.7K | $512 |
| 10 | markel.com | 3/5 | 2.1K | $394 |
| 11 | marsh.com | 4/5 | 1.7K | $315 |
| 12 | beazley.com | 3/5 | 1.2K | $236 |
| 13 | allianz.com | 3/5 | 1K | $197 |
| 14 | axaxl.com | 3/5 | 830 | $157 |
| 15 | nextinsurance.com | 3/5 | 623 | $118 |
| 16 | iii.org | 2/5 | 519 | $98 |
| 17 | aon.com | 3/5 | 415 | $78 |
| 18 | berkley.com | 2/5 | 311 | $59 |
| 19 | willis.com | 2/5 | 249 | $47 |
| 20 | progressive.com | 2/5 | 208 | $39 |
ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →