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What's the best coat?

A commercial recommendation prompt. We size how many people ask ChatGPT this from real search demand, then run it through ChatGPT to see which websites it recommends.

Est. people asking / mo
69K
CPC
$0.11
Total est. value / mo
$468
Common ways people ask this (20)
  • What's the best coat for winter weather?
  • What's the best coat for fall weather?
  • What's the best coat for rainy weather?
  • What's the best coat for snow and cold temperatures?
  • What's the best coat for men?
  • What's the best coat for women?
  • What's the best coat for kids?
  • What's the best coat for travel?
  • What's the best coat for commuting?
  • What's the best coat for formal wear?
  • What's the best coat for casual wear?
  • What's the best coat for hiking?
  • What's the best coat for work?
  • What's the best budget coat?
  • What's the best lightweight coat?
  • What's the best insulated coat?
  • What's the best waterproof coat?
  • What's the best wool coat?
  • What's the best long coat?
  • What's the best short coat?

What ChatGPT actually answered

The 5 times we asked ChatGPT this, each answer verbatim. The leaderboard below aggregates all 5 runs.

Websites ChatGPT recommends for this prompt

Aggregated across 5 runs (min 2/5 appearances). Estimated visits split the prompt's demand by rank. Sites matching the prompt's own brand are marked branded and excluded from the leaderboard.

Arrows show each site's rank change since Aug 2026.

RankWebsiteEst. visits / mo
1 new coat.com 1.4K
2 ▲11 llbean.com 825
3 ▲1 macys.com 550
4 ▲12 landsend.com 378
5 new columbia.com 275
6 ▲2 gap.com 206
7 ▲5 uniqlo.com 151
8 ▲3 zara.com 117
9 ▲11 patagonia.com 89
10 ▲4 hm.com 69
11 ▲6 kohls.com 55
12 ▼2 nordstrom.com 41
13 new marmot.com 34
14 ▲4 oldnavy.com 28
15 new thenorthface.com 21
16 new northface.com 17
17 new rei.com 14
18 new saksfifthavenue.com 10
How is this estimated?

ChatGPT doesn't publish prompts, so we don't show logged conversations. We measure real demand for this topic from Google search volume, scale it to ChatGPT's user base (on average about 1 ChatGPT user for every 8 Google searchers, a ratio that varies by topic), and run the prompt through ChatGPT 5 times to record which websites it recommends and in what order. Estimated visits split that demand across the recommended sites by a click-through-by-rank curve. Every number is a modeled estimate, not measured analytics. Full methodology →